| Week |
Date |
Topic |
Reading assignment |
Notes |
| 1 |
1/11 | Introduction and overview |
|
Slides |
| 2 |
1/16 | The database of Intentions |
Chapter 1 from the textbook |
Slides,
Report,
Scribe notes |
|
1/18 |
The Anatomy of a Large-Scale Hypertextual Web Search Engine |
[html version] |
Slides,
Report,
Scribe notes
|
| 3 |
1/23 |
The Anatomy of a Large-Scale Hypertextual Web Search Engine (continued) |
|
Scribe notes,
Report
|
| |
1/25 |
The Anatomy of a Large-Scale Hypertextual Web Search Engine (continued) |
Hypersearching the web |
Scribe notes,
Report
|
| 4 |
1/30 |
Behavior of Web searchers
Discussion leader: Katie,
(HW1 due)
|
A Taxonomy of Web Search,
Chapter 2 from the textbook
|
Slides,
Report,
Scribe notes
|
|
2/01 |
Search before Google
Discussion leader: Chris
|
Chapter 3 from the textbook |
Slides,
Report,
Scribe notes
|
| 5 |
2/06 |
30 minue Quiz,
Google is Born
Discussion leader: Thad
|
Chapter 4 from the textbook |
Quiz,
Quiz Solution,
Slides,
Report,
|
| |
2/08 |
Document File Preparation
Discussion leader: Ryan |
Chapter 2 from "Understanding Search Engines" |
Slides,
Report,
Scribe notes
|
| 6 |
2/13 |
Meta-search engines
Discussion leader: Voris |
(1)
The MetaCrawler Architecture for Resource Aggregation on the Web,
(2) Searching the World Wide Web
|
Slides,
Report,
Scribe notes |
|
2/15 |
New Business Model for the Internet
Discussion leader: Wes |
Chapter 5 from the textbook |
Slides,
Report
|
| 7 |
2/20 |
Internet advertisement
Discussion leader: Jarrod |
(1) The Ultimate Marketing Machine,
(2) Google Flex
[local copy]
|
Slides,
Report,
Scribe notes
|
| |
2/22 |
Review,
30-minute Quiz #2 |
|
Slides |
| 8 |
2/27 |
Report on Google's click-fraud detection efforts
Discussion leader: Vinny
|
[Pdf] |
Slides,
Report
|
|
3/01 |
Report on Google's click-fraud detection efforts
Discussion leader: Andrew
|
[Pdf] |
Slides,
Report
|
| 9 |
3/06 |
Report on Google's click-fraud detection efforts(continued) |
|
Slides,
Review,
Scribe notes
|
| |
3/08 |
|
|
|
| 10 |
3/13 |
No class - Spring break :-) |
|
|
|
3/15 |
No class - Spring break :-) |
|
|
| 11 |
3/20 |
Zero to billion in five years
Discussion leader: Jeff
|
|
Slides,
Report,
Scribe notes |
| |
3/22 |
The search economy
Discussion leader: Peter
|
Chapter 7 from the textbook |
Slides,
Report,
Scribe notes |
| 12 |
3/27 |
Search, privacy, government, and evil
Discussion leader: Marissa
|
Chapter 8 from the textbook |
Slides,
Report,
Notes_1,
Notes_2
|
|
3/29 |
Google goes public
Discussion leader: Neel
|
Chapters 9 and 10 from the textbook |
Slides,
Report,
Scribe notes
|
| 13 |
4/03 |
Quiz 3
How Google beat Amazon and Ebay to the Semantic Web
Discussion leader: Jeremy
|
Google takes all |
Quiz solution,
Slides,
Report,
Scribe notes
|
| |
4/05 |
Google and YouTube
Discussion leader: Michelle
|
(1) Wired article on YouTube
(2) Advertising
(3) Google's plans on Youtube
|
Slides,
Report,
Scribe notes |
| 14 |
4/10 |
Personalization
Discussion leader: Robert
|
(1) Personalization in Yahoo!
(2) Personalized search
|
Slides,
Report,
Scribe notes
|
|
4/12 |
Social network
Discussion leader: Mitch
|
(1)A social network caught in the web
(2) Friendster and Publicly Articulated Social Networking |
Slides,
Report
|
| 15 |
4/17 |
|
|
|
|
4/19 |
Perfect search |
Chapter 11 from the textbook |
Slides |
| 16 |
4/24 |
Quiz 4
Perfect search(continued)
|
|
Slides |
|
4/25 |
Undergraduate classes end |
|
|
| |
5/4 |
Quiz 5(optional) |
|
|